Watkins & Associates Partners with Nationally Recognized Consulting Firm
LaPlata, MD - April 8, 2010 - Watkins & Associates PA, a full-service accounting firm, announced today that they have teamed up with RootWorks LLC to help promote innovative new strategies to the broad accounting profession. RootWorks, a firm dedicated to educating accounting professionals in the areas of technology, branding, and marketing, identified Watkins & Associates as a shining example of a Next Generation (NG) firm. Next Generation firms embrace technology, such as web-based applications and client portals, to significantly enhance efficiency and provide advanced services to clients. NG firms also understand the importance of a strong brand image and the need for a sound marketing program.
“George has made tremendous progress in transforming his firm in a very short time. He attended a RootWorks event where I talked about the components of a Next Generation Accounting Firm™—and from that moment on he has ambitiously worked to build his brand image through technology and inventive marketing initiatives,” stated Darren Root, CPA.CITP and CEO of RootWorks, LLC. “We view George’s firm as a huge success, which is why we asked him to take part in our broad promotional campaign.”
Watkins understood the importance of moving his firm forward, but for years simply did not know where to start. Partnering with RootWorks, he received the insight and support needed to boldly move forward with branding efforts.
“I listened to everything the RootWorks experts had to say and implemented their suggestions. From re-design of my office and innovative marketing materials to effectively applying technology, the results have been phenomenal. Clients are taking notice and my staff is completely energized,” stated Watkins. “It feels good to be an example of a Next Generation firm and work with RootWorks to promote their message.”
Based on his success, Watkins will play an integral role in RootWorks' video marketing promotions scheduled to launch in April 2010.